The Importance Of Customer Testimonials And How To Get Them


One of the most powerful formats is through YouTube videos, since it’s a more intimate medium where you can see and hear the person describing the details of the product. But once you get that permission, don’t hesitate to promote your review page! You worked hard to create a great product or service others are excited about. Once you get these reviews, you can ask the people who have mentioned your brand if you can feature their comments or story on your page. Because of the closeness of the medium and the sharing potential, videos are one of the best ways to get feedback from your customers. The answer is simple—either feature existing reviews, or kindly ask existing customers to create new reviews for you.

  • Henneke teaches complicated concepts in a simple way and helps you sail through the course pain-free.
  • This testimonial example works because it allows prospective customers to see themselves in Codeacademy’s current customer base.
  • The joint one is the highest ranking page on the site, bringing in twice as much traffic as the home page.
  • The main page shows a video of a student being interviewed, then each thumbnail takes you to a longer, written interview about why and how that student got into coding.
  • And the last question is to get an idea of what the post-course experience is like.
  • If possible, offer a clear incentive for posting a review.

Here are great examples of website testimonials that you can show to boost your conversions and get more sales. Improve customer experiences with industry standard surveys like NPS and CSAT, or create custom surveys to gain valuable insights from your customers. Boast is the easiest way to collect and share customer stories. Always make sure that the customer provides honest experience with your business and gives you permission to publish some of his private data .

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A cut above quotes, social testimonials are useful because it’s possible to click through and see the person you’re reading about is a real person, living an authentic life. These review sites are also brilliant as nobody forced your clients to submit a review or post, so they’re seen as truly organic and trustworthy. What’s more, only around 48% of people will use a business if they have 4 stars or less on an independent peer review site.


The page then documents plenty of others who had similar success stories—click on a story and you’ll see a longer interview with the student about how and why they got into coding. This method of using their customers as advocates helps break the intimidation barrier for those hesitant to sign up for a coding course. There’s also a separate testimonials page featuring quotes and photos of happy customers. So HubSpot gets it both ways – there’s the brand recognition of the corporate logos, plus the human connection of seeing other customers as real people. As you can see, certain businesses don’t even need a dedicated page, but they can let their website speak to customers with emotion-provoking videos. Sending a child to summer camp can be a very nerve-racking thing for a parent, but by using the power of video testimonials across their website a sense of trust is gained.

DotBig review No Further a Mystery

But effective testimonials go beyond a simple quote that proclaims your greatness. They need to resonate with your target audience and the people who could also potentially benefit from the work you do in the future. That’s why great testimonials also tell a story — one that inspires and motivates the people reading it. It doesn’t always do what you want, and sometimes, it may even bite.

The best interview play out just like an interview and let the results speak for themselves. Explicitly state results.If your client is comfortable with it, use quantifiable results. AppSumo does the same as well by stating the revenue generated within a specific time frame.

The Thing You Need To Learn About DotBig reviews Before Buying

What would be even better is if you can find a customer like that who is an influencer for your target audience. Their endorsement of your product or service can serve as an even better testimonial.

Social proofis a powerful part of the decision-making process, and an abundance of builds trust and credibility. No matter how persuasive your marketing copy, consumers are always going to trust other people more than they trust you. However, in-depth analysis gives customers a chance to dive into the experience. Long testimonials can be effective even when prospects don’t read every word.

Top DotBig testimonials Tips!

Wrap up your testimonial.Remember to look at what you’ve received and make any changes if necessary so that it shows you and your product in a better light. Keep your documentary visually interesting.Take a good look at your ideas, subject, and the people you’re featuring to see if all of them fit well together. There’s just something more powerful about giving your prospects a taste of how their life can change for the better if they purchased from you. With his camera crew, Bryan visited three of his former students at their homes and went ahead documenting their experience in his course. Have a theme.Jeremy and Jason from the Internet Business Mastery podcast presented a theme to their listeners and academy members to speak on. The Brainy Business used their five-year anniversary as the talking point.

Even if you have a lot of to display, don’t crowd them together. White space is an important element of good design and makes your page easier and more pleasant to browse. The more engaging and interesting your page, the longer people are likely to keep reading it. Use color headshots and team photos to show page visitors who your customers really are, and consider incorporating video interviews alongside the text of your testimonials.

DotBig testimonials – A Womans Perspective

Interview-based dotbig Forex Broker are simply putting up interviews of your customers in written or video format. Every Airbnb case study features personal photographs and videos of the person who is sharing their experience.

Anyone looking at your testimonials page can see things from a like-minded point of view, as all of your current and previous clients were once potential customers, just like them. Slack’s customer testimonials are under a section they’ve called “Customer Stories,” highlighting an individual company per post.

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